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Bought A Dental Practice - What Do I Do Now?

8/16/2013

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Doctor's give your self a pat on the back for getting this far! Great job!! You've survived school and your ready to take all of that knowledge and apply it to a successful life plan, which includes running your own business. What you might be realizing is that Dental School did not give you the skills to run a successful business, and your trying to figure out HR, payroll, accounting, dental software, successful treatment planning and acceptance, effective communication with your patients, how to manage your new team, and make sure all the systems are in place for your new business to run smoothly and efficiently. Just know that it's ALL possible!
How does my Dental Practice function?
Begin with setting up separate weekly meetings with your dental assistant(s), admin(s), and hygienist(s). Also, set up Team Meeting every 2 weeks for 1 hour with an agenda for each meeting. These topics can be gathered from the individual meetings. Make it clear that these meetings are to create a better culture for them, and your patients. Let me be CLEAR, this is NOT a personal attack session. Think brainstorming, and implementation by your highly skilled team. Did you hear that... NOT implementation by YOU, but by your team. Give them ownership of tasks, asking them questions along the way to keep them accountable. They will report to you and the team at the Team meetings.

What if my team is in upset and not functioning?
Identify the negative person on your team, that causes others to be upset... this person is a CANCER and must be removed, immediately. I do not care how key you THINK they are to your practice. Get rid of them. You say, oh that is so harsh. No, it's not and you are the manager & owner who should set the tone and culture of YOUR practice. It's not fair for the rest of your team to be emotionally abused on a daily basis, and it will infect your culture and eventually you will loose your prized team members, and the patients who drive your practice. Getting off my soap box...
Moving forward with a positive, engaging team that knows you have their back, will make your life so much easier as the business owner. Your team will be happy and productive, this will translate into your team's exceptional patient care.

What is the MOST important daily task you perform to increase production? 
What is the 1 thing you should LOVE to do in your dental practice everyday? EXAMS!! When your assistant comes up to you or your hygienist, and asks for you to come and do an EXAM... from now on... you will jump up with a smile on your face and say YES! I will be right there. Now, your thinking... I hate exams, they interrupt me, they are inconvenient, and I just do not have time. REMOVE this quickly or you will not succeed. EXAMS are the key to filling your restorative, and hygiene schedules, and thus creating a successful dental business. 

How To Fill Your Restorative and Hygiene Schedules?
  • Exams - New Patient, Hygiene, and Emergency exams
  • Your Team - Discuss optional services you provide for your patients. Brag about how amazing your services are... Bleaching, Invisalign, Veneers, Nightguards. 
  • Dental Software - Pull the Unscheduled Treatment Report & Unscheduled Hygiene Report.  These reports tell you which patients must be scheduled for their appointments. Pull it for the last 2 years, and have your Admin team CALL patients. Some practices also print out the treatment plans, highlight "Patient Portion", and mail them with a letter from the doctor. Dr. ______________ is concerned that he has not seen you.... Please see the treatment plan that is attached for treatment that must be completed to keep you healthy....
  • Build a Short Notice List - Create a "VIP" list. Ask every patient who schedules an appointment if they would like to be on your "VIP" list. If Dr. ___________ has a change in his schedule would you like to be on our "VIP" list to  be seen sooner? If they say, yes, then ask days and times that are best for them.  

Written By: Kat Johnson-Britsch

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    Kat Johnson-Britsch

    I have worked and consulted in the dental industry for over 17 years, and believe that shared knowledge helps us all.

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